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Vault X

Paid Media Ads That Catch ’Em All

Home work vault x

Taking Vault X’s online sales to new highs

Uprated are pleased to have partnered with Vault X, a worldwide leader in collectible card storage.

The Challenge…

Vault X is the UK’s leading manufacturer of playing card binders and deck boxes, and the go-to favourite of Pokémon collectors. Vault X needed to grow their UK & USA paid social campaigns and expand into paid search campaigns to drive revenue growth.

Additionally, they needed our expertise to generate traction in the European market through digital campaigns.

Headline Results and breaking records

Paid Social Revenue

+280%

Growing International Sales

Our strategy focused on tapping into a competitive market to reach Pokémon players and drive significant uplift in product revenue.

Non-Brand ROAS

£23+

Expanding Paid Search Coverage

Using audience and keyword-base strategies, we scaled sales from non-brand campaigns and capitalised the playing card accessories landscape.

New Launch USA ROAS

£225+

Selling Out Within 30 Minutes

Our campaigns excelled at promoting new product launches, most of which sold out within 2 days. On launching their NEON Blue & Orange Binders, we hit a record-breaking USA ROAS.

Our Approach

Precise audience targeting, engaging visuals and remaining competitive.

Understanding the Audience
We use an evidence based approach to gain insights on how Vault X’s audience research and commit to a product. We established a contrast between hard-core collectors and players of the game, leading to two very different targeting strategies.
International Expansion
Vault X came to us with UK & USA campaigns only, we worked with their team to expand this into Europe with country-level product feeds and translated ad copy that resonates with native speakers.
Reactivity To Stock Changes
It’s no secret among collectors that Vault X’s products are highly sought after. With the rapidly changing stock availability, as well as new product launches aligned with new Pokémon expansions, our campaigns needed to be reactive to changes whilst maintaining high profitability.
Counteracting
As with many online retailers, the USA Tariff changes presented the huge challenge of remaining profitable whilst still driving growth. We scaled up EU activity where we minimised impact on revenue and retained a strong ROAS.

Uprated really helped get our house in order and crafted a bespoke campaign structure that allowed us to scale. The results are exceptional and I’m blown away by their level of knowledge and enthusiasm for the product. They took Vault X’s brand alchemy and amped it up to successfully reach the worldwide Pokémon and trading card community.

Robin Parkes | Head of Digital Marketing & Ecommerce

Next Steps & The Future

Using Uprated’s templates for success, Vault X continues to dominate the playing card accessories market, with regular new product launches loved by Pokémon collectors worldwide.

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