Vault X is the UK’s leading manufacturer of playing card binders and deck boxes, and the go-to favourite of Pokémon collectors. Vault X needed to grow their UK & USA paid social campaigns and expand into paid search campaigns to drive revenue growth.
Results
Audience, engagement and commercial outcomes, measured and reported.
The client
Vault X is the UK’s leading manufacturer of playing card binders and deck boxes, and the go-to favourite of Pokémon collectors. Vault X needed to grow their UK & USA paid social campaigns and expand into paid search campaigns to drive revenue growth.
Vault X is the UK’s leading manufacturer of playing card binders and deck boxes, and the go-to favourite of Pokémon collectors. Vault X needed to grow their UK & USA paid social campaigns and expand into paid search campaigns to drive revenue growth.
We built a channel-specific plan grounded in evidence and tied to the KPIs Vault X actually reports on.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Strategy, measurement and execution for Vault X, built around the outcomes that matter most to the business.
