The challenge
With Sting Energy and PepsiCo about to announce a brand new collaboration with Formula 1 as the official energy drink partner, we were tasked with creating a new website for the product to align with their international launch.
A brand new site for a PepsiCo brand.
With Sting Energy and PepsiCo about to announce a brand new collaboration with Formula 1 as the official energy drink partner, we were tasked with creating a new website for the product to align with their international launch.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
9kFrom zero toMonthly users in just 3 months
200+Ranking keywordsAhead of the EU/ US launch
100%Core web vitalsUltra high performance
The client
The brief. The build.
With Sting Energy and PepsiCo about to announce a brand new collaboration with Formula 1 as the official energy drink partner, we were tasked with creating a new website for the product to align with their international launch.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs PepsiCo: Sting Energy actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
I’m really happy with the outcome. Congratulations to the entire team.
