Design and launch of a brand new website with PepsiCo brand Sting Energy

Client PepsiCo: Sting Energy

Sting energy hero image

Project Summary

With Sting Energy and PepsiCo about to announce a brand new collaboration with Formula 1 as the official energy drink partner, we were tasked with creating a new website for the product to align with their international launch.

World class results for global brands

From zero to

9k

Monthly users in just 3 months

By tapping into the power of  their online presence, Sting Energy has been able to garner a wider audience than ever before.

Ranking keywords

200+

Ahead of the EU/ US launch

Thoughtful and targeted SEO strategy that propels already powerful branding forward with high energy.

Core web vitals

100%

Ultra high performance

A website that doesn’t only look good, it performs as well. With high octane speed and thoughtful accessibility.

I’m really happy with the outcome. Congratulations to the entire team.

Rabiya Ghanchi – PepsiCo

Who is Sting Energy?

Born in Vietnam in 2003, Sting has grown into a global success story. With three amazing flavours, this delicious energy drink, distributed by PepsiCo has dominated the Indian and Vietnamese markets and now, thanks to its new partnership with Formula 1, is set to take that energy out to the rest of the world.

sting energy logo
sting red - turkish can design

The challenge

With no preexisting website for Sting Energy, the team at PepsiCo knew they were going to need a powerful and well designed website to help promote their global launch and F1 partnership.

This meant they would need an SEO optimised meeting point for all the new fans who would be turning to them when they were introduced to the brand at the launch event.

The solution

We wanted the site to feel just as lively as the brand itself, with refined animations, mobile friendly design, and a vibrant look that brings the energy. Every detail was built to stand out and feel fun to explore.

Through bold design and quality, semantic building, we created a punchy and vibrant website.

Thomas Hewitt

“ What our team said…

What a treat. Working with big brands and delivering websites for a global audience. It’s an absolute dream.

Thomas Hewitt Senior Web Developer