The challenge
With their new app launch on the horizon, SafeKeep tasked us with creating PPC campaigns that would generate sign ups for early adopters.
1,000 app sign-ups in one month.
With their new app launch on the horizon, SafeKeep tasked us with creating PPC campaigns that would generate sign ups for early adopters.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
1,000+App sign-ups ahead of scheduleGoogle and Meta campaigns hit the 1,000 target a month early.
4%Paid social conversion ratePaid social drove 97% of all sign-ups.
-64%Cost per sign-up vs forecastLow costs let us scale the campaigns further.
The client
The brief. The build.
With their new app launch on the horizon, SafeKeep tasked us with creating PPC campaigns that would generate sign ups for early adopters.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs SafeKeep actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Working with SafeKeep has been a true pleasure. We’re very excited to see where we can take them in the future.
