With their new app launch on the horizon, SafeKeep tasked us with creating PPC campaigns that would generate sign ups for early adopters.
Generating 1,000 app sign ups in 1 month for SafeKeep
Client SafeKeep
Project summary
Sleek, secure, sorted—welcome to digital peace
Exceeding targets
1000+
Sign ups ahead of schedule
The synergy between our Google and Meta campaigns helped us to achieve the target of 1,000 sign-ups, an entire month ahead of schedule.
Conversion rate
> 4%
Strong CVR from Paid Social
Our Paid Social campaigns have driven a high conversion rate of 4%, amounting to 97% of the total sign-ups.
Cost per Sign Up
< £10
Low cost per sign-up
The overall cost per sign-up we achieved was 64% lower than originally forecast. This allowed for us to scale the campaigns even further and increase overall spend
Working with Uprated has been a breath of fresh air and from the moment they started working with us, their work has been detailed, well-orchestrated and strategically aligned with our goals. They are adaptable and agile with an outstanding ability to pivot.
Their focus has always been on our success, and they have exceeded expectations, smashing goals out the park so we are now able to stretch targets.
We feel very confident having them as an extension of our team and honestly, couldn’t recommend them highly enough.
Who is SafeKeep
SafeKeep is a digital filing vault providing an organised, clear way to store life’s most important documents. They needed to hit 1,000 sign ups ahead of their app launching through digital ads.
We needed to deliver high-impact campaigns that generated sign-ups from early adopters, alongside improving brand awareness and recall.
The challenge
With their new app launching in September, SafeKeep sought out an agency proficient in delivering tangible results under a deadline. They required us to generate sign-ups for early adopters, without an app to download yet.
The solution
We conducted extensive creative testing and audience research to unlock SafeKeep’s target customers, launching Paid Search & Paid Social campaigns to begin generating sign ups.
Paid Social focused on lead generation, using the Meta native form, whereas Google focused on utilising Search campaigns to leverage users already in-market for similar products.
“ What our team said…
Working with SafeKeep has been a true pleasure. We’re very excited to see where we can take them in the future
