The challenge
OXO came to Uprated with a clear challenge: be relevant in the social feeds where cooking culture lives.
Social-first community for great cooking.
OXO came to Uprated with a clear challenge: be relevant in the social feeds where cooking culture lives.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
+155%Organic reach vs previous yearCapturing new demographics across cooking and lifestyle audiences.
+120%Follower growth in six monthsCommunity-focused growth aligned with OXO’s core audiences and product verticals.
+195%Video content views vs previous yearA video-first approach built for Reels and TikTok.
The client
The brief. The build.
OXO came to Uprated with a clear challenge: be relevant in the social feeds where cooking culture lives.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs OXO actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
The content
Creative built around the moments and formats OXO's audience actually engages with.
An audience segmented strategy executed with the combined expertise from Social, Content and Influencer teams delivered outstanding results across core audience profiles for OXO.
