Found, ranked and recommended.

SEO represents the marketing effort behind your most valuable channel: organic traffic. As AI platforms become the first place many customers look for answers, the same foundations extend into AEO. For the full AI-search deep dive, see our dedicated AEO page.

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Why partner with Uprated

Four reasons clients trust us with their visibility.

  1. A blend of SEO and development resource

    SEO specialists and an in-house development team on hand to action any website optimisations the SEO work calls for.

  2. Technical and content audits that find the blockers

    A 200+ point technical and content audit uncovers where your SEO is held back and prioritises a route forward to deliver maximum results.

  3. Demystifying SEO and shared knowledge

    Our in-house SEO team educate and inform, ensuring SEO focus areas and ROI are clearly communicated to key stakeholders.

  4. Finger on the algorithmic pulse

    As well as monitoring Core Updates, our team attend major SEO and AI conferences, gaining bleeding-edge intel on the platforms shaping search.

SEO services

Services that support commercial goals.

Technical SEO

Search engines need to crawl, render and understand your site before they can rank it. We audit the foundations and prioritise the fixes that move the needle.

Content SEO

The right content on the right pages turns organic search into qualified traffic. Keyword research, competitor analysis and content gap work make sure your site shows up where it should.

Ecommerce and Shopify SEO

Revenue lives on your collection and product pages. We strengthen the pages most likely to drive sales and cut the crawl waste that holds them back.

Enterprise & international SEO

Larger websites need structure, not just optimisation. Audits, migrations, international site architecture and prioritised roadmaps that give big teams a clear path forward.

AI SEO consultancy

Not sure where to focus? We combine performance data, competitor insight and commercial priorities into a clear SEO direction your whole team can act on.

The Uprated approach to SEO & AEO

Three foundations. One joined-up plan.

  1. 01

    Technical & content audit

    A foundation for growth. Our exhaustive 200+ point technical audits check site speed, tagging, crawlability, indexability and security so AI and search engines have the best possible opportunity to rank your content.

  2. 02

    Keyword research & gap analysis

    From ecommerce pages to blogs, our keyword research, content strategy and competitor gap analysis build a foundation that delivers tangible ranking improvements and organic traffic growth.

  3. 03

    Sitemap & information architecture

    We map, internally link and structure your content so the hierarchy of your keywords is carefully balanced, letting Google and LLMs find and understand what matters.

FAQ

Common questions.

What is SEO?

SEO is the process of improving your website so it can be found, understood and ranked by search engines. Traditionally this focused on Google's organic search results, but the line is now broader: SEO also considers how content is structured, how brands are understood as entities, and how information may be surfaced across AI-influenced search experiences.

Is SEO dying because of AI?

No, but SEO is changing. AI is altering how people find, compare and summarise information, but search visibility still depends on strong technical foundations, useful content, clear structure and trusted brand signals.

Should we hire an SEO agency or build an in-house team?

It depends on your goals and the complexity of your website. SEO now covers technical, content, analytics, reporting, development, ecommerce and AI visibility. An agency gives you access to a broader team of specialists, which can be more effective when you need direction, technical depth or support across multiple areas.

How long does SEO take to work?

SEO can create impact quickly when there are technical issues or clear optimisation gaps. In other cases it's a longer-term investment that compounds through content, architecture, authority and ongoing optimisation. An audit gives a clearer picture of what will move quickly and what needs more time.

How much does SEO cost?

It depends on the size of your site, the technical work required, the competitiveness of your market and the content support needed. An audit is usually the best starting point: it defines scope, priorities and investment before committing to ongoing SEO work.

Let's get your brand found and cited.

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