Email that earns revenue, not opens.

Email is the channel you own. Done well, it's the single biggest driver of repeat revenue for most ecommerce brands. We build lifecycle programmes around first-purchase conversion, repeat ordering and winback, with the measurement to prove each flow is pulling its weight.

Book a callSee the services

Platforms we work with

  • Klaviyo
  • Mailchimp
  • Attentive
  • SMSBump
  • Shopify Email
  • Zapier

Why partner with Uprated

Four reasons clients trust us with email.

  1. Repeat revenue is the point

    We design programmes around first-purchase conversion and repeat order rate, the metrics that actually move the P&L.

  2. In-house creative team

    Compelling copy and on-brand creative built in-house alongside the lifecycle leads, so every send looks and sounds like you.

  3. Joined up with paid and web

    Email sits in the same team as paid media, SEO and web, so acquisition and retention aren't fighting different battles.

  4. Evidence over opens

    Attribution set up to tie email to revenue, so you know what's working, what's spent and what's next to test.

Uprated email services

Lifecycle, campaigns and the data to prove it.

Lifecycle & automation

Welcome, browse abandonment, cart recovery, post-purchase, replenishment and winback. The flows that run in the background and compound revenue.

Campaigns & calendar

A planned campaign calendar built around your trading, product drops and brand moments, with creative that earns opens and clicks.

Segmentation & lists

Segments built from behaviour, not just demographics, so each send lands with the people most likely to buy.

Measurement & reporting

Attribution set up properly, with reporting that ties email revenue back to first-purchase and repeat metrics, not just open rates.

Our approach

Evidence-led. Revenue-measured.

  1. 01

    Audit

    A review of your current flows, campaigns, lists and attribution, with the quick wins and gaps written down.

  2. 02

    Build

    Lifecycle flows and a campaign calendar set up around your trading, with creative that reflects your brand.

  3. 03

    Measure

    Attribution and reporting that tie email revenue back to first-purchase and repeat metrics, so the programme pays for itself.

  4. 04

    Grow

    Testing creative, subject lines, segments and send cadence on a weekly cycle, feeding what we learn back into the plan.

FAQ

Common questions.

Which platforms do you work with?

Klaviyo as default, plus Mailchimp, Attentive, Shopify Email and the SMS platforms. We'll recommend the right platform based on your stack and the scale of the programme.

Can you take over an underperforming programme?

Yes. We often come in to rebuild flows and attribution for brands whose email has drifted away from revenue, with a clear picture of what's working and what to fix first.

Do you handle creative?

Yes. Our in-house creative team produce the design and copy for lifecycle flows and campaigns, so you don't have to coordinate a separate design team.

How do you measure success?

Against revenue, not opens: email-attributed revenue, first-purchase conversion, repeat order rate and the share of total revenue email contributes.

Let's turn email into real revenue.

Enquire

Tell us about where you are now.

I need help with