Vaughan Designs partnered with Uprated to grow their digital presence on two fronts: launching their innovative line of premium rechargeable table lamps through paid media and building the organic foundation their global website had always needed but never had.
Through a combined Pinterest, Meta and SEO strategy, we delivered a full-funnel approach that connected the brand with new audiences at every stage, from first discovery to final purchase.
Highly targeted, visual campaigns, reaching interior designers, architects and affuluent B2C users.
Over £50k of revenue driven within the first month of campaign activation.
Our SEO team delivered a signifcant increase in search impressions across the UK & US, following technical auditing and href lang improvements to international hierarchy.
+25% average search position improvement within two months, following extensive content optimisation and indexing enhancements.
Established in 1983, Vaughan Designs are one of the world’s most eminent designers and manufacturers of decorative lighting, furniture and accessories. Vaughan products are renowned for their superior craftsmanship, exquisite designs, and enduring elegance.
Vaughan Designs came to us at a pivotal moment. They were launching The Chelsea Collection into a competitive premium market and simultaneously operating a global website that wasn’t working hard enough organically. Two distinct problems, but deeply connected ones.
On the paid side, they needed to reach multiple audiences at once: high-intent retail shoppers actively searching for homeware and lighting, and top-of-funnel inspiration seekers without a specific purchase in mind yet. Introducing an entirely new product range while driving scalable purchases, without compromising the premium feel of the brand, demanded a careful, considered approach.
On the organic side, Vaughan had built a sophisticated multi-territory website, but without an SEO strategy to match. Duplicative content, unresolved technical issues and a lack of structural clarity were limiting their visibility with the very audiences they most needed to reach: interior designers and affluent homeowners searching for exactly what Vaughan makes.
Rather than treating paid and organic as separate workstreams, we built a strategy where each made the other stronger.
Vaughan is a heritage brand with a strong visual identity and a discerning customer base. Every decision, from ad placement to keyword strategy to content architecture, had to feel consistent with that positioning. Scaling for measurable performance without diluting the luxury feel required close collaboration, thoughtful creative choices, and a willingness to prioritise quality over volume at every stage.
Having established strong organic foundations and proven the impact of paid media for The Chelsea Collection, the next phase of our partnership with Vaughan is focused on building further momentum across both channels.
On the paid side, we’ll be widening the scope of our campaigns beyond the initial collection launch, bringing additional product categories into the mix and continuing to reach the interior designers, architects and affluent homeowners who are most likely to fall in love with the Vaughan range. With audience and creative learnings already in place, scaling into new categories means we can move quickly without sacrificing the luxury feel the brand demands.
On the organic side, our SEO focus turns to content. We will develop an optimisation roadmap that gives Vaughan a stronger, more authoritative presence across the search terms that matter most to the business. With the technical groundwork now solid, there’s a real opportunity to leverage the early visibility gains and ensure Vaughan is consistently found by the right people, in the right markets, at the right moment in their search journey.
“Working with Vaughan was a pleasure. They had clear direction, strong communication and full trust in the process — across both paid media and SEO. That partnership made the Chelsea Collection launch, and the broader digital growth we achieved together, a genuinely exciting collaboration.”
