Vaughan Designs partnered with Uprated to grow their digital presence on two fronts: launching their innovative line of premium rechargeable table lamps through paid media and building the organic foundation their global website had always needed but never had.
Results
Audience, engagement and commercial outcomes, measured and reported.
The client
Vaughan Designs partnered with Uprated to grow their digital presence on two fronts: launching their innovative line of premium rechargeable table lamps through paid media and building the organic foundation their global website had always needed but never had.
Vaughan Designs partnered with Uprated to grow their digital presence on two fronts: launching their innovative line of premium rechargeable table lamps through paid media and building the organic foundation their global website had always needed but never had.
We built a channel-specific plan grounded in evidence and tied to the KPIs Vaughan actually reports on.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Working with Vaughan was a pleasure. They had clear direction, strong communication and full trust in the process — across both paid media and SEO. That partnership made the Chelsea Collection launch, and the broader digital growth we achieved together, a genuinely exciting collaboration.
