Revlon is one of beauty’s most recognisable names, but recognition alone doesn’t win in today’s social landscape. Uprated developed a social media, content, and influencer strategy designed to reconnect the brand with a beauty audience that increasingly discovers, considers, and buys through creators.
Results
Audience, engagement and commercial outcomes, measured and reported.
The client
Revlon is one of beauty’s most recognisable names, but recognition alone doesn’t win in today’s social landscape. Uprated developed a social media, content, and influencer strategy designed to reconnect the brand with a beauty audience that increasingly discovers, considers, and buys through creators.
Revlon is one of beauty’s most recognisable names, but recognition alone doesn’t win in today’s social landscape. Uprated developed a social media, content, and influencer strategy designed to reconnect the brand with a beauty audience that increasingly discovers, considers, and buys through creators.
We built a channel-specific plan grounded in evidence and tied to the KPIs Revlon actually reports on.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Creative built around the moments and formats Revlon's audience actually engages with.
Revlon is one of those brands that creators genuinely want to work with – the legacy, the products, the boldness of it all. Our job was to channel that energy into content that felt real and current, and the results speak for themselves. When you get the creator match right, the audience responds, and that’s exactly what happened here. It’s the kind of campaign that reminds you why influencer marketing, done properly, is one of the most powerful tools a brand has.
