We draw deeper understanding from the analysis of data. We aim to remove assumptions and guess-work from your decisions in digital.
Evidence-led, people-powered and performance-focused, we drive measurable growth for our clients.
Bents Home & Garden
Driving Organic Search For The UK's Largest Garden & Home Centre
Driving Success Through SEO and Content Strategy
One of the UK’s most renowned garden centres, Bents is a destination for gardening enthusiasts and home decorators alike. Based in Manchester, Bents has earned prestigious accolades such as Garden Centre of the Year, cementing their reputation as a leader in the industry. With an extensive offering of garden furniture, plants, and seasonal products, they are a household name for quality and style.
Over the last three years, we’ve had the privilege of partnering with Bents to promote their products and boost their online presence. Our focus has been on technical SEO, content strategy, and authoritative blog copywriting, creating content that ranks highly and drives valuable traffic to their website. From Christmas decorations to Halloween ideas, we’ve helped Bents grow their audience and strengthen their position in the market.
Impressive Results for the Bents Blog
Organic Traffic Growth YoY
+2258%
YoY organic traffic growth comparing September 2023 / 2024 performance following Halloween SEO copywriting campaign.
Organic Traffic Growth MoM
+837%
MoM organic search growth comparing September to October following Halloween SEO copywriting campaign.
Top 3 Keyword Positions
+1166.67%
Authorative blog post keywords ranking in the top 3 positions grew from 3 in January 2024 to 38 in January 2025.
Seasonal Success: Blog Highlights
Our tailored blog writing and SEO strategy have delivered remarkable results. Through strategic topic selection, in-depth keyword research, and expertly crafted content, we’ve helped Bents dominate search results:
- Secured top 10 rankings for high-value keywords like “boo basket ideas,” “Halloween party ideas,” and “Halloween garden ideas.”
- The blog post “How to Build a Boo Basket” attracted over 10,000 views in just 30 days, showcasing the power of seasonal content to engage readers and drive traffic.
Continuing the Journey
Our collaboration with Bents continues as we provide ongoing support with technical SEO, content strategy, and copywriting services. Working with such a well-loved and successful brand has been a pleasure, and we are excited to help Bents reach new heights. With every project, we aim to build on their success, crafting content that drives traffic, supports their sales goals, and strengthens their online presence.