The challenge
The PPC campaigns drove a significant increase of +36% year-on-year for overall conversions, with a decrease of -47% for cost per conversion.
Strong conversion growth, year on year.
The PPC campaigns drove a significant increase of +36% year-on-year for overall conversions, with a decrease of -47% for cost per conversion.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
+36%ConversionsSignificant Conversion Growth YoY
+225%Phone CallsIncreased Phone Calls YoY
-47%Cost Per ConversionLower CPA YoY
The client
The brief. The build.
The PPC campaigns drove a significant increase of +36% year-on-year for overall conversions, with a decrease of -47% for cost per conversion.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs Teach West London actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
What they saidElla YoungSenior Paid Social Specialist
We have thoroughly enjoyed working with the team at Teach West London. Through a collaborative strategy, we were able to deliver exceptional results and incremental growth year-on-year. We look forward to continuing to grow with them!
