The challenge
St Clare’s continues to partner with Uprated to manage their Paid Search campaigns to drive IB Diploma applications from the UK and globally. To reach its IB application targets, St Clare’s requires an agile international strategy.
IB Diploma applications through paid search.
St Clare’s continues to partner with Uprated to manage their Paid Search campaigns to drive IB Diploma applications from the UK and globally. To reach its IB application targets, St Clare’s requires an agile international strategy.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
£20Efficiently Driving International EnquiriesScaling Students at Affordable CPAs
420%Increasing YoY Lead VolumesMeasurable Growth in Leads
£0.10High Impact, Low CPC CampaignsHitting a Strong Cost per Click
The client
The brief. The build.
St Clare’s continues to partner with Uprated to manage their Paid Search campaigns to drive IB Diploma applications from the UK and globally. To reach its IB application targets, St Clare’s requires an agile international strategy.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs St Clare’s actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
What they saidKaty Dore-SmithPaid Team Lead
Managing St Clare’s paid search campaigns is incredibly rewarding. It’s fantastic to work with such a long-standing school and bring new international students through the doors each year.
