The challenge
London Met’s course pages carried enormous weight. Five pre-course pages alone accounted for over a third of all traffic into the courses section, led by postgraduate and undergraduate hubs with hundreds of thousands of views a year.
Prospective students, faster.
London Met’s course pages carried enormous weight. Five pre-course pages alone accounted for over a third of all traffic into the courses section, led by postgraduate and undergraduate hubs with hundreds of thousands of views a year.
Results
Evidence. Measurable.
Courses browsed like a shop
Favourite icons, a persistent Favourites bar, filterable course cards and portrait video bring a modern, mobile-first feel to choosing a course.
Search, filter and compare
Students narrow thousands of courses by start date, level, subject and location, with a quiz for the undecided and a side-by-side comparison.
Shortlisting built into browsing
Far more students now meet the shortlist, and saving or sharing it turns it into a lead for London Met and a decision aid for families.
The client
The brief. The build.
London Met’s course pages carried enormous weight. Five pre-course pages alone accounted for over a third of all traffic into the courses section, led by postgraduate and undergraduate hubs with hundreds of thousands of views a year.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs London Metropolitan University actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
What they saidPete NorrisHead of UX Design & Development
London Met have a highly capable team, but are that rare combination of deep expertise and genuine openness to new ideas that ensures the best outcome. We love the challenges they bring us, and we always look forward to the next one.
