Exceeding targets for private school applications.

Uprated have worked with Leighton Park School for more than a year to manage high-performing Paid campaigns across Google, Meta and Microsoft. Leighton Park require campaigns that exceed annual application targets, as well as generate enquiries from international students for the IB Diploma.

Client
Leighton Park School
Sector
Education
Services
PPC, Strategy
Aerial view of Leighton Park School's main house and lawns

Results

Evidence. Measurable.

Audience, engagement and commercial outcomes, measured and reported.

+52%Lifting leads from paid adsInstantly increasing parent enquiries
£0.20Low cost, high-impact trafficReaching potential parents affordably
+12%Driving high converting usersIncreasing on-site conversion rate

The client

The brief. The build.

Uprated have worked with Leighton Park School for more than a year to manage high-performing Paid campaigns across Google, Meta and Microsoft. Leighton Park require campaigns that exceed annual application targets, as well as generate enquiries from international students for the IB Diploma.

  1. The challenge

    Uprated have worked with Leighton Park School for more than a year to manage high-performing Paid campaigns across Google, Meta and Microsoft. Leighton Park require campaigns that exceed annual application targets, as well as generate enquiries from international students for the IB Diploma.

  2. The solution

    We built a channel-specific plan grounded in evidence and tied to the KPIs Leighton Park School actually reports on.

  3. The obstacles

    Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.

  4. What's next

    Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.

Aerial view of a red-brick building and gardens on the Leighton Park School campus
Pupils play double basses at an outdoor concert on the school lawn
What they saidKaty Dore-SmithPaid Team Lead
Leighton Park presents an exciting opportunity for Uprated to showcase a wonderful school as well as the prestigious IB Diploma nationally and internationally. We love working with John and the marketing team at Leighton Park School.

Let's make yours next.