Uprated have worked with Leighton Park School for more than a year to manage high-performing Paid campaigns across Google, Meta and Microsoft. Leighton Park require campaigns that exceed annual application targets, as well as generate enquiries from international students for the IB Diploma.
Exceeding targets for private school applications
Client Leighton Park School
Project summary
Lifting leads from paid ads
+52%
Instantly increasing parent enquiries
Our multi-channel marketing strategy rapidly delivered a significant increase in enquiries and applications compared to previous campaigns.
Low cost, high-impact traffic
£0.20
Reaching potential parents affordably
Combining precise audience targeting with highly engaging ads, we’ve maintained an affordable Cost per Click to drive strong volumes of traffic.
Driving high converting users
+12%
Increasing on-site conversion rate
Since working with Leighton Park, we’ve increased the total site conversion rate by over 12%, through bespoke landing pages designed to convert and improved digital targeting.
Uprated has really supported us to take our digital campaigns to the next level. From strategy through to implementation and iterative calibration, their attention to detail, responsiveness and customer service is excellent. We’ve been able to really refine our analytics to precisely assess ROI and track a step change in the performance of our campaigns.
Client overview
We’re proud to be working with Leighton Park School, a multi-award-winning independent school in Berkshire, Reading. Managing their Paid Search & Social campaigns, as well as creating high-converting landing pages.
Leighton Park School are the only IB World School in Reading, UK that offers the prestigious IB (International Baccalaureate) Diploma.
The challenge
Leighton Park School is a leading UK independent school for ages 11 – 18, additionally offering the prestigious IB Diploma. Leighton Park had previously run digital campaigns, but struggled to scale results with inaccurate tracking and faced challenges recruiting international students from ads.
They needed an improved international digital strategy, conversion-friendly landing pages and improved tracking to measure uplift.
The solution
We implemented an evidence-based approach to create audience personas and campaigns that will deliver on targets. We maximised geo-targeted UK and international ads to find high-intent parents, as well as completing agile testing & optimisation to maintain strong application numbers.
For international students, an additional layer of strategy was required to ensure our ads resonated with prospective parents researching IB Diploma schooling options for their children.
We carried out thorough ad testing on creative and messaging to optimise conversion and understand where we can make the most impact.
The obstacles
Changes to taxation within the private school sector meant that the success of the campaigns became even more pivotal. As well as the increased requirements required from international students to study in the UK.
Ads needed to be seen by the most relevant users, with a focus on Leighton Park’s USPs and accreditations to distinguish the school from competitors.
“ What our team said…
Leighton Park presents an exciting opportunity for Uprated to showcase a wonderful school as well as the prestigious IB Diploma nationally and internationally. We love working with John and the marketing team at Leighton Park School.
