MSP Capital

UX Led Design And Development

UX Focused Design and Development

Uprated partnered with MSP Capital to deliver a premium website design and build,  generating +25% uplift in organic website traffic, greater session time and reduced loading speeds.

The Challenge….

MSP Capital are a specialist provider of bridging and development finance based in Poole, Dorset.

The business required a new website and digital support to reflect its distinctive, forward-thinking approach to property finance, whist being developed on a scalable content management system to facilitate ambitious growth plans.

Refreshed design, new functionality and measurable performance increases.

Improving UX & Time On Site

+56% Session Duration

A improved website architecture with updated service pages, new case studies and articles was introduced to provide a greater depth of information, leading to an increase in session duration.

Improved Organic Visibility

20% Increase In Organic Traffic

A brand new website with enhanced navigation to improve content discovery and increase page views.

Enhanced Site Speed

-70% Decrease In Load Time

The new website has been significantly optimised, scoring over 97/100 for Google Page Speed.

Our Approach

Our intelligent, human-centred design and development services deliver greater success online

Audience Research & Insight
Our starting point was to identify the different user groups and work through a structuring and wireframing process which ensures visitors have defined journeys and the relevant information and actions are prioritised in the architecture of the site. .
Wireframing & Design
Our audience research then informed a series of wireframes which were created to focus on the user experience delivered by the website. Once complete and signed off, the front end designs for the website were created.
Website Development
Our design and development team worked collaboratively with the team at MSP Capital to design and build a series of individually curated components into the business’s content management platform, WordPress.
Launch, Learn, Optimise
Product service pages were completely redesigned to improve UX and content presentation, with each page being carefully optimised to perform for both organic and paid activity. Each service page contains individually designed blocks, with a focus on surfacing the expertise offered by the team at MSP Capital and the personalised service they provide to clients.

The Results?

The new MSP Capital website included a modern, clean new look and feel, with enhanced architecture and functionality. Post launch results included a +25% uplift in organic website traffic, greater session time and reduced loading speeds.

Next Steps & The Future

Following the launch of the new MSP Capital website, Uprated furthered our partnership with the implementation of a digital marketing strategy, including highly targeted PPC, Organic and & Paid Social campaigns.

Digital marketing campaigns are now successfully delivering increased awareness, measurable growth and driving customer acquisiton for the business.

View the finished website by visiting – www.mspcapital.co.uk

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