MSP Capital’s old site had built up pages over the years, and the information required by users to make a decision was spread across several of them. Each extra page was another click, and therefore friction between arriving and getting in touch.
Results
Fewer pages between landing and the enquiry form was the main aim of the restructure, without losing anything a visitor came looking for.
The new design has been received really positively by both MSP’s team and their existing clients.
The new theme was built with load time as a target, not a check at the end.
The client
MSP Capital’s old site had built up pages over the years, and the information required by users to make a decision was spread across several of them. Each extra page was another click, and therefore friction between arriving and getting in touch.
MSP Capital’s old site had built up pages over the years, and the information required by users to make a decision was spread across several of them. Each extra page was another click, and therefore friction between arriving and getting in touch.
We built a channel-specific plan grounded in evidence and tied to the KPIs MSP Capital actually reports on.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
The great thing about working with the team at MSP Capital, is how they combined with our own team to help generate and grow the vision of the website. Things like animations and photography all came together to create a beautiful site that we can all be proud of.
