Shopify expertise and paid search for lifestyle fashion

Client Brakeburn

Transforming customer engagement for a forward thinking UK fashion brand

Brakeburn, a lifestyle and fashion brand, needed a new website as part of their rebranding effort. Their outdated Shopify site relied heavily on plugins, impacting performance and user experience. The goal was to create a faster, more efficient website that aligned with their refreshed brand identity while improving the user journey and conversion rates.

High tide results, for laid back fashion

Revenue

+72%

Strong YoY Growth
We helped Brakeburn significantly increase their Google Ads performance with their Google Ad sales increasing by +67% and overall revenue rising to +72%.

ROAS

£10+

Significant ROAS
Our ROAS focused strategy has driven significant ROI, often exceeding x10 ROAS for PPC & Paid Social Campaigns

Transactions

+206%

Order Increases
Enhancements to audience targeting and our test and learn approach, enabled us to deliver significant increases in transactions and YoY growth

Stool draped in modern clothing
A hoodie from brakeburn
A male model demoing clothes

Our Approach

Thorough technical analysis, tailored theme selection, meticulous implementation all wrapped up with ongoing support

Technical Review & Requirement Gathering
We conducted a thorough technical audit and worked closely with stakeholders to define key requirements, ensuring the new site addressed both user and business needs.
Plugin Audit & Theme Selection
A full review of plugins guided our selection of a WordPress theme that matched technical and aesthetic requirements, ensuring optimal functionality and performance.
Conversion-Focused Development & Testing
We implemented CRO-driven templates and provided bespoke coding where plugins couldn’t meet needs. Rigorous testing ensured a seamless experience across all devices.
Post-Launch Support & Roadmap
Post-launch, we offered dedicated support and developed a roadmap for future features. Regular check-ins validated functionality and guided ongoing improvements.

The results?

As Brakeburn’s digital partner, we delivered a new Shopify 2 website in time for their Autumn campaign. Our approach focused on Conversion Rate Optimisation (CRO), using data analysis, user behavior insights, and A/B testing to refine the user journey. The result was a streamlined, high-performing site with a refreshed design that perfectly aligned with the brand’s rebranding goals.

The Future

We continue to support Brakeburn with ongoing digital strategy and website enhancements, ensuring their website evolves with their audience’s needs and maintains optimal performance. This partnership positions Brakeburn for long-term growth in the competitive lifestyle and fashion market.

As our developer partner, we embarked on a re-platforming to Shopify 2 and a complete redesign of our website. The team at Uprated managed the project, giving realistic timelines and using their extensive dev experience to highlight pit falls in the ascetic vs user functionality. The project was delivered in a timely manner, and we’re delighted with the outcome

Simon Whittington | Head Of Marketing

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