The challenge
Brakeburn, a lifestyle and fashion brand, needed a new website as part of their rebranding effort. Their outdated Shopify site relied heavily on plugins, impacting performance and user experience.
Shopify, rebuilt. Revenue up 72%.
Brakeburn, a lifestyle and fashion brand, needed a new website as part of their rebranding effort. Their outdated Shopify site relied heavily on plugins, impacting performance and user experience.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
+72%RevenueStrong YoY Growth We helped Brakeburn significantly increase their Google Ads performance with their Google Ad sales increasing by +67% and overall revenue rising to +72%.
£10+ROASSignificant ROAS Our ROAS focused strategy has driven significant ROI, often exceeding x10 ROAS for PPC & Paid Social Campaigns
+206%TransactionsOrder Increases Enhancements to audience targeting and our test and learn approach, enabled us to deliver significant increases in transactions and YoY growth
The client
The brief. The build.
Brakeburn, a lifestyle and fashion brand, needed a new website as part of their rebranding effort. Their outdated Shopify site relied heavily on plugins, impacting performance and user experience.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs Brakeburn actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Strategy, measurement and execution for Brakeburn, built around the outcomes that matter most to the business.
