Homepride Flour

Raising Engagement for Homepride

Raising engagement across key social channels for the UK’s leading Flour brand

The team at Homepride Baking knew they needed to develop their social media channels to support their brand and community growth. They reached out to us in hope of finding an agency that would understand their goals, map out creative ways to achieve them and deliver results that would make a difference.

The Challenge…

Homepride Flour wanted to drive significant increases in engagement across their social channels, an increase in UGC and measureable growth in follower numbers.

Raising engagement, content views and acquiring new followers

Raising Engagement

+285% Increase In Engagement

We blended high quality visuals (amazing pictures of cake!) with exceptional UGC to drive significant increases in engagement across Instagram & Facebook.

Huge Follower Growth

+55% Increase In Instagram Followers

We sourced key influencers to partner with Homepride, including well known faces from The Great British Bake Off, to create incredibly engaging receipe content.

Partnerships drove measurable increases across all platforms, but notably a +55% increase in followers via Instagram within the first 12 months of working together.

Driving Video Content

+142% Increase In Video Views

Connecting to Homepride’s audience in authentic ways by creating engaging content, led video content views to grow by over 140%. We blended collaborations and user generated content as part of our strategy.

Our Approach

Pinpoint audience targeting, compelling messaging, influencers and more.

Audience Research & Targeting
We use an evidence based approach, leveraging data and audience insight to enable us to use pinpoint precision when targeting key audiences. At a high level we focused on bakers, but used hundreds of granular targeting criteria to ensure our messaging reached exactly the right audience.
Scroll Stopping Visuals
Our in-house design team worked to create organic and paid social assets, aligned to brand guidelines and created for a range of formats and platforms.
High Profile Influencer & Brand Partnerships
Our collaborations with bake-worthy influencers like Kenwood, Nestle, Emma Bridgewater and Mason Cash along with Great British Bake Off contestants supported Homepride Baking’s credibility and versatility.
Community Management
To further humanise Homepride’s brand on socials, we took over their community management which allowed us to be their brand guardians and speak to their audience – inevitably improving their customer service and experience.

The Results?

Following a hugely successful first 12 months, with measurable growth in engagement, partnerships and followers, we continue to partner with Homepride Baking to whisk up creative ideas that make people notice their stripes and maintain their reputation as a household name. #BakeWithHomepride

They are like an extra employee (or two) who understand our business, our goals and our priorities. I know they love and nurture our brand as much as we do and they are a brilliant creative resource. The results we have seen with our organic social marketing are exceptional.

Julia Newman | Brand Manager

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