Raising Engagement for Homepride
Raising engagement across key social channels for the UK’s leading Flour brand
The team at Homepride Baking knew they needed to develop their social media channels to support their brand and community growth. They reached out to us in hope of finding an agency that would understand their goals, map out creative ways to achieve them and deliver results that would make a difference.
The Challenge…
Homepride Flour wanted to drive significant increases in engagement across their social channels, an increase in UGC and measureable growth in follower numbers.
Raising engagement, content views and acquiring new followers
Raising Engagement
+285% Increase In Engagement
We blended high quality visuals (amazing pictures of cake!) with exceptional UGC to drive significant increases in engagement across Instagram & Facebook.
Huge Follower Growth
+55% Increase In Instagram Followers
We sourced key influencers to partner with Homepride, including well known faces from The Great British Bake Off, to create incredibly engaging receipe content.
Partnerships drove measurable increases across all platforms, but notably a +55% increase in followers via Instagram within the first 12 months of working together.
Driving Video Content
+142% Increase In Video Views
Connecting to Homepride’s audience in authentic ways by creating engaging content, led video content views to grow by over 140%. We blended collaborations and user generated content as part of our strategy.
Our Approach
Pinpoint audience targeting, compelling messaging, influencers and more.
Audience Research & Targeting
Scroll Stopping Visuals
High Profile Influencer & Brand Partnerships
Community Management
The Results?
Following a hugely successful first 12 months, with measurable growth in engagement, partnerships and followers, we continue to partner with Homepride Baking to whisk up creative ideas that make people notice their stripes and maintain their reputation as a household name. #BakeWithHomepride
Julia Newman | Brand Manager