Raising engagement for a kitchen icon.

The team at Homepride Baking knew they needed to develop their social media channels to support their brand and community growth. They reached out to us in hope of finding an agency that would understand their goals, map out creative ways to achieve them and deliver results that would make a difference.

Client
Homepride
Sector
Food
Services
Influencer, PPC, SEO, Social, Strategy, Web Design & Development
A bag of Homepride self-raising flour beside a Victoria sponge and a bowl of flour

Results

Evidence. Measurable.

Audience, engagement and commercial outcomes, measured and reported.

+285%Increase in engagementWe blended high quality visuals (amazing pictures of cake!) with exceptional UGC to drive significant increases in engagement across Instagram & Facebook.
+55%Increase in Instagram followersWe sourced key influencers to partner with Homepride, including well known faces from The Great British Bake Off, to create incredibly engaging recipe content.
+142%Increase in video viewsConnecting to Homepride’s audience in authentic ways by creating engaging content, led video content views to grow by over 140%.

The client

The brief. The build.

The team at Homepride Baking knew they needed to develop their social media channels to support their brand and community growth. They reached out to us in hope of finding an agency that would understand their goals, map out creative ways to achieve them and deliver results that would make a difference.

  1. The challenge

    The team at Homepride Baking knew they needed to develop their social media channels to support their brand and community growth. They reached out to us in hope of finding an agency that would understand their goals, map out creative ways to achieve them and deliver results that would make a difference.

  2. The solution

    We built a channel-specific plan grounded in evidence and tied to the KPIs Homepride Flour actually reports on.

  3. The obstacles

    Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.

  4. What's next

    Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.

Strategy, measurement and execution for Homepride Flour, built around the outcomes that matter most to the business.
What our team saidJames WallsHead of Digital & Strategy, Uprated

Let's make yours next.