With a rapidly growing UK presence, Uprated partnered with Sam Edelman to deliver Google Ads campaigns that unlocked revenue growth in an untapped territory for the brand.
Scaling UK sales for a worldwide icon in women’s footwear
Client Sam Edelman
Project summary
Scaling revenue from paid search
+13%
Delivering year on year growth
Our Paid Search campaigns drove a significant increase in annual revenue using a highly targeted audience campaign strategy.
Making non-brand campaigns profitable
+83%
Increasing 2025 non-brand ROAS
Through high-impact Performance Max campaigns, we significantly scaled return on ad spend from non-branded searches in the first seven months of 2025 versus 2024.
Growing awareness in the UK for an iconic US brand
+73%
Significantly increasing yearly impressions
Our Performance Max campaigns delivered a 73% increase in impressions and an 84% jump in clicks year on year. The CPA was reduced by 23% while nearly doubling revenue.
We have built a strong and collaborative partnership with Uprated, and their expertise has contributed to the growth of our ecommerce business. They have delivered positive results and improved our paid media campaigns, demonstrating a good understanding of our goals and market. Their proactive approach, attention to detail, and seamless communication have made them an invaluable partner to our team.
Client overview
Sam Edelman is a dominant force in fashion, combining timeless elegance with effortless sophistication in women’s footwear. Based in the US with a worldwide presence, we worked together to scale sales and profitability in their UK expansion.
The challenge
With growing success in the USA and Hong Kong, Sam Edelman’s growth targets to expand into the UK required a digital marketing strategy that delivered measurable ROI.
Sam Edelman needed a performance-focused digital marketing agency with experience in the fashion industry to unlock success through Paid Search. Campaigns needed to be seen by prospective customers, presenting Sam Edelman shoes as the must-have footwear of the season.
The solution
We began working with Sam Edelman in April 2025, commencing with a rebuild and relaunch of their Paid Search campaigns. During our first month of working together, Sam Edelman launched their iconic Kylie Jenner collaboration, making massive waves within the footwear industry.
Our digital strategy deployed high-performing ecommerce campaigns, optimised to achieve monthly ROAS and revenue targets that unlocked measurable growth.
The impact of our work together
Our Paid Search campaigns unlocked significant growth for Sam Edelman in the UK, a previously under-utilised territory. With a 13% increase in revenue and drove 84% more traffic, our digital campaigns proved vital in solidifying Sam Edelman’s place in every fashion icon’s wardrobe.
“ What our team said…
The team thoroughly enjoyed working with Sam Edelman to scale the results of their UK campaigns. Their premium footwear, along with recognisable faces of the brand, presented an exciting opportunity and a pleasure to work on
