The challenge
With a rapidly growing UK presence, Uprated partnered with Sam Edelman to deliver Google Ads campaigns that unlocked revenue growth in an untapped territory for the brand.
UK scale for a worldwide icon.
With a rapidly growing UK presence, Uprated partnered with Sam Edelman to deliver Google Ads campaigns that unlocked revenue growth in an untapped territory for the brand.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
+13%Scaling revenue from paid searchDelivering year on year growth
+83%Making non-brand campaigns profitableIncreasing 2025 non-brand ROAS
+73%Growing awareness in the UK for an iconic US brandSignificantly increasing yearly impressions
The client
The brief. The build.
With a rapidly growing UK presence, Uprated partnered with Sam Edelman to deliver Google Ads campaigns that unlocked revenue growth in an untapped territory for the brand.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs Sam Edelman actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
We have built a strong and collaborative partnership with Uprated, and their expertise has contributed to the growth of our ecommerce business. They have delivered positive results and improved our paid media campaigns, demonstrating a good understanding of our goals and market. Their proactive approach, attention to detail, and seamless communication have made them an invaluable partner to our team.
