Uprated developed Curlsmith’s social, content and influencer strategy to connect deeply with the curly hair community. From launching TikTok from the ground up to growing Instagram engagement, we brought curl celebration and education to life through a social-first approach.
Results
Audience, engagement and commercial outcomes, measured and reported.
The client
Uprated developed Curlsmith’s social, content and influencer strategy to connect deeply with the curly hair community. From launching TikTok from the ground up to growing Instagram engagement, we brought curl celebration and education to life through a social-first approach.
Uprated developed Curlsmith’s social, content and influencer strategy to connect deeply with the curly hair community. From launching TikTok from the ground up to growing Instagram engagement, we brought curl celebration and education to life through a social-first approach.
We built a channel-specific plan grounded in evidence and tied to the KPIs Curlsmith actually reports on.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Creative built around the moments and formats Curlsmith's audience actually engages with.
The curly hair community is passionate and highly engaged. By showing up authentically on TikTok and Instagram, we helped Curlsmith become a brand curly-haired women genuinely trust.
