Lotus Belle Tents were at a turning point. An established UK brand with a loyal global following, they were stepping away from a distributor-led model and building something new: a centrally owned, brand-led approach spanning B2B and direct-to-consumer, with North America as the next major growth market.
Results
Audience, engagement and commercial outcomes, measured and reported.
The client
Lotus Belle Tents were at a turning point. An established UK brand with a loyal global following, they were stepping away from a distributor-led model and building something new: a centrally owned, brand-led approach spanning B2B and direct-to-consumer, with North America as the next major growth market.
Lotus Belle Tents were at a turning point. An established UK brand with a loyal global following, they were stepping away from a distributor-led model and building something new: a centrally owned, brand-led approach spanning B2B and direct-to-consumer, with North America as the next major growth market.
We built a channel-specific plan grounded in evidence and tied to the KPIs Lotus Belle actually reports on.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Creative built around the moments and formats Lotus Belle's audience actually engages with.
Launching Lotus Belle’s first digital campaigns has been incredibly exciting for the team. The product has allowed for an exciting combination of advanced strategy and impactful creative that has powered strong results from day 1.
