Barry's Bootcamp

Geo Targeted Paid Media Campaigns

Smashing Paid Social Performance for Barry’s

Uprated have partnered with global fitness brand Barry’s, to drive awareness and footfall to their prestigious gyms around the world.

The Challenge…

Barry’s were struggling to accurately track their digital marketing efforts, especially via Paid Social. They needed accurate tracking, followed by measurable performance lifts from their Paid Social channels, to help them drive footfall and new customer acquisition to their gyms.

Headline Results and new PB’s

Class Bookings

+30%

Location-led Paid Social

Our strategy focused on building highly targeted, visual campaigns to drive class bookings across key locations for the business, leading to a significant uplift.

Membership Conversion

+22%

Increasing Trial Conversion


Using a funnel-based approach we moved target audiences through from trial to becoming fully paid members.

ROAS

£8+

ROAS Growth

ROAS has more than doubled in the first 3 months of working together, delivering a high return on investment for the business.

Our Approach

Pinpoint audience targeting, compelling messaging, influencers and more.

Audience Research & Targeting
We use an evidence based approach, leveraging data and audience insight to enable us to use pinpoint precision when targeting key audiences. At a high level we focused on parents in the UK, but used hundreds of granular targeting criteria to ensure our messaging reached exactly the right audience.
Scroll Stopping Visuals
Our in-house design team worked to create organic and paid social assets, aligned to brand guidelines and created for a range of formats and platforms.
High Profile Influencer Partnerships
We partnered with a number of high profile, sector relevant influencers to help us raise awareness. We worked with Dr Xand to help reach a large audience and also worked with a number of micro and macro sized influencers to create and share content.
Test, Learn, Optimise
Our Organic and Paid Social Media teams continually use data and evidence to test content, campaigns, targeting and audiences to drive consistent campaign optimisation.

Next Steps & The Future

Barry’s are continuing to grow and add new locations across the globe. Uprated are supporting with promoting the launch of new locations, whilst helping Barry’s continue to acquire new members.

Get in touch

Get in touch