The challenge
Uprated have partnered with global fitness brand Barry’s, to drive awareness and footfall to their prestigious gyms around the world.
Footfall at scale. Studio by studio.
Uprated have partnered with global fitness brand Barry’s, to drive awareness and footfall to their prestigious gyms around the world.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
+30%Class BookingsLocation-led Paid Social
+22%Membership ConversionIncreasing Trial Conversion
£8+ROASROAS Growth
The client
The brief. The build.
Uprated have partnered with global fitness brand Barry’s, to drive awareness and footfall to their prestigious gyms around the world.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs Barry’s Bootcamp actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Strategy, measurement and execution for Barry’s Bootcamp, built around the outcomes that matter most to the business.
