Driving Barry's gym footfall worldwide with geo-targeted paid media campaigns
Client Barry’s Bootcamp
Smashing Paid Social Performance for Barry’s
Uprated have partnered with global fitness brand Barry’s, to drive awareness and footfall to their prestigious gyms around the world.
The Challenge…
Barry’s were struggling to accurately track their digital marketing efforts, especially via Paid Social. They needed accurate tracking, followed by measurable performance lifts from their Paid Social channels, to help them drive footfall and new customer acquisition to their gyms.
Headline Results and new PB’s
Class Bookings
+30%
Location-led Paid Social
Our strategy focused on building highly targeted, visual campaigns to drive class bookings across key locations for the business, leading to a significant uplift.
Membership Conversion
+22%
Increasing Trial Conversion
Using a funnel-based approach we moved target audiences through from trial to becoming fully paid members.
ROAS
£8+
ROAS Growth
ROAS has more than doubled in the first 3 months of working together, delivering a high return on investment for the business.
Our Approach
Granular geo-targeted campaigns, compelling messaging and high engagement creative.
Audience Research & Targeting
Scroll Stopping Visuals
Geo-Targeted Messaging & Campaigns
Test, Learn, Optimise
Next Steps & The Future
Barry’s are continuing to grow and add new locations across the globe. Uprated are supporting with promoting the launch of new locations, whilst helping Barry’s continue to acquire new members.
