The challenge
The Google Grant campaigns drove a significant increase of +111% year-on-year for overall conversions, with a decrease of -20% for cost per conversion.
Google Grant and paid growth.
The Google Grant campaigns drove a significant increase of +111% year-on-year for overall conversions, with a decrease of -20% for cost per conversion.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
+111%ConversionsLarge Conversion Growth YoY
+143%Collections BookedIncreased Bookings YoY
-20%Cost Per ConversionLower CPA YoY
The client
The brief. The build.
The Google Grant campaigns drove a significant increase of +111% year-on-year for overall conversions, with a decrease of -20% for cost per conversion.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs Lewis Manning actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
What they saidElla YoungSenior Paid Social Specialist
It is an absolute pleasure to work with the team at Lewis Manning. The work they do is meaningful to so many, and it’s a privilege to be able to push their message even further.
