Aquaculture Stewardship Council

Helping to Promote Global Sustainable Fishing

Building Global Recognition for Sustainable Aquaculture

The Aquaculture Stewardship Council (ASC) is a globally recognised organisation dedicated to promoting responsible aquaculture practices. Known for their certification logo on sustainably sourced seafood in supermarkets worldwide, ASC plays a critical role in addressing global food challenges while minimising environmental impact.

Partnering with ASC has been a rewarding experience for us. By promoting aquaculture as a sustainable alternative, ASC contributes to reducing the effects of climate change. Over the past three years, we’ve collaborated on a range of impactful SEO projects, including large-scale migrations, technical SEO, and content optimisation. These efforts have focused on driving visibility for critical keywords like “aquaculture” and “fish farming,” alongside species profiles to encourage sustainable fish farming practices. The results have been outstanding, and we’re proud to support ASC in their mission.

Driving Results with Data-Driven SEO

Organic Traffic Growth YoY

+32.51%

YoY organic traffic increased from 18,586 users in January 2023 to 24,629 users in January 2024.

Top 3 Keyword Positions

+44.93%

Keywords ranking in the top 3 positions grew from 414 in January 2023, to 600 in January 2024.

Top 10 Keyword Positions

+70.56%

Keywords ranking in the top 10 positions improved from 788 keywords in January 2023 to 1,344 in January 2024.

Seamless SEO Migration Success

We partnered with ASC on the migration of their new WordPress website, ensuring their organic performance remained unaffected during the transition. Our process included:

  • Comprehensive SERP analysis to prioritise high-ranking and high-performing keywords.
  • Creating an optimised website architecture to streamline navigation and prioritise key pages.
  • Consolidating low-priority pages and planning detailed 301 redirects.
  • Updating meta titles, descriptions, H1s, and internal linking structures.

Thanks to meticulous planning and rigorous SEO checks, the migration preserved ASC’s rankings and organic traffic without any disruptions—a seamless transition to a new and improved WordPress theme.

Improving Site Health Through Technical SEO

ASC’s technical SEO audit uncovered key issues impacting the site’s performance and crawlability. We collaborated to resolve these problems, achieving significant improvements:

  • We reduced HTTPS to HTTP errors to zero, improving security and user trust.
  • We removed redirect chains and permanent redirects, improving crawl efficiency.
  • We eliminated all 404 errors improving overall site health and user experience.

These improvements boosted crawl rate efficiency, indexing, and organic search performance.

Boosting Keyword Rankings and Visibility

Through ongoing keyword research and optimisation, we’ve helped ASC achieve measurable gains in visibility. Notable successes include:

  • Aquaculture and fish farming keywords gained top 10 positions for critical terms, boosting traffic to key landing pages.
  • Increased total keywords ranking in the top 10 positions from 788 to 1,344
  • Increased total keywords ranking in the top 3 from 414 to 600.

Our tailored content strategy has ensured ASC remains competitive in search results for high-value industry terms.

Continuing the Journey

Our collaboration with ASC is ongoing as we provide technical SEO support, content strategy development, and keyword optimisation. Working with an organisation that aligns so closely with our values has been a privilege, and we’re excited to continue supporting their mission to promote sustainable aquaculture worldwide.

Our Approach

We draw deeper understanding from the analysis of data. We aim to remove assumptions and guess-work from your decisions in digital.

Evidence-led, people-powered and performance-focused, we drive measurable growth for our clients.

Evidence

Acquisition

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