The Aquaculture Stewardship Council (ASC) is a globally recognised organisation dedicated to promoting responsible aquaculture practices. Known for their certification logo on sustainably sourced seafood in supermarkets worldwide, ASC plays a critical role in addressing global food challenges while minimising environmental impact.
Results
Audience, engagement and commercial outcomes, measured and reported.
The client
The Aquaculture Stewardship Council (ASC) is a globally recognised organisation dedicated to promoting responsible aquaculture practices. Known for their certification logo on sustainably sourced seafood in supermarkets worldwide, ASC plays a critical role in addressing global food challenges while minimising environmental impact.
The Aquaculture Stewardship Council (ASC) is a globally recognised organisation dedicated to promoting responsible aquaculture practices. Known for their certification logo on sustainably sourced seafood in supermarkets worldwide, ASC plays a critical role in addressing global food challenges while minimising environmental impact.
We built a channel-specific plan grounded in evidence and tied to the KPIs ASC actually reports on.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Strategy, measurement and execution for ASC, built around the outcomes that matter most to the business.
