We draw deeper understanding from the analysis of data. We aim to remove assumptions and guess-work from your decisions in digital.
Evidence-led, people-powered and performance-focused, we drive measurable growth for our clients.
The Aquaculture Stewardship Council (ASC) is a globally recognised organisation dedicated to promoting responsible aquaculture practices. Known for their certification logo on sustainably sourced seafood in supermarkets worldwide, ASC plays a critical role in addressing global food challenges while minimising environmental impact.
Partnering with ASC has been a rewarding experience for us. By promoting aquaculture as a sustainable alternative, ASC contributes to reducing the effects of climate change. Over the past three years, we’ve collaborated on a range of impactful SEO projects, including large-scale migrations, technical SEO, and content optimisation. These efforts have focused on driving visibility for critical keywords like “aquaculture” and “fish farming,” alongside species profiles to encourage sustainable fish farming practices. The results have been outstanding, and we’re proud to support ASC in their mission.
YoY organic traffic increased from 18,586 users in January 2023 to 24,629 users in January 2024.
Keywords ranking in the top 3 positions grew from 414 in January 2023, to 600 in January 2024.
Keywords ranking in the top 10 positions improved from 788 keywords in January 2023 to 1,344 in January 2024.
We partnered with ASC on the migration of their new WordPress website, ensuring their organic performance remained unaffected during the transition. Our process included:
Thanks to meticulous planning and rigorous SEO checks, the migration preserved ASC’s rankings and organic traffic without any disruptions—a seamless transition to a new and improved WordPress theme.
ASC’s technical SEO audit uncovered key issues impacting the site’s performance and crawlability. We collaborated to resolve these problems, achieving significant improvements:
These improvements boosted crawl rate efficiency, indexing, and organic search performance.
Through ongoing keyword research and optimisation, we’ve helped ASC achieve measurable gains in visibility. Notable successes include:
Our tailored content strategy has ensured ASC remains competitive in search results for high-value industry terms.
Our collaboration with ASC is ongoing as we provide technical SEO support, content strategy development, and keyword optimisation. Working with an organisation that aligns so closely with our values has been a privilege, and we’re excited to continue supporting their mission to promote sustainable aquaculture worldwide.
We draw deeper understanding from the analysis of data. We aim to remove assumptions and guess-work from your decisions in digital.
Evidence-led, people-powered and performance-focused, we drive measurable growth for our clients.