Uprated is proud to be working with Julia’s House, a Dorset and Wiltshire-based children’s hospice that provides a lifeline of care to seriously ill children and their families.
Making an Impact For Our Local Children’s Hospice
Client Julia’s House
Project summary
Month one app downloads
4,000
For the Great Tail Trail app
Supported by Paid Social ads on Facebook & Instagram, Julia’s House saw more than 4,000 downloads for their Great Tail Trail app, exceeding internal targets.
Localised paid social CPC
£0.08
Effective audience targeting & creative
Uprated’s Paid Social ads for the Great Tail Trail cost just 8p per click as a result of localised and high-intent audience targeting, as well as impactful ad copy and creative assets.
Google grant spend utilisation
+411%
Maximising Google’s charity grant budget
Our highly optimised Search campaigns have ensured we are utilising the Google Charity Grant budget allowance.
We’ve been working with Uprated over the past six months, and they already feel like established members of our team. Cat and Katy have taken the time to really understand who we are as an organisation and what we’re aiming to achieve. Their strategic insight and hands-on support across our Google Grant, Google Ads, and Meta campaigns have already delivered encouraging results. We’re excited to keep building on this success as we explore new ways to grow our online reach and engagement
Client overview
Uprated is proud to be working with Julia’s House, a Dorset and Wiltshire-based children’s hospice that provides a lifeline of care to families in need.
Uprated were appointed at the beginning of 2025 to manage Paid Search, Paid Social and Google Grant campaigns to drive awareness and engagement.
The challenge
Julia’s House has ambitious goals for its digital marketing activity, supporting families with seriously ill children. They came to Uprated for support in scaling their campaign activity and aligning with their 2025 goals.
The solution
We helped Julia’s House boost local engagement and event participation by targeting high-intent audiences, expanding their under-used Google Grant account beyond brand keywords, and creating compelling ads to drive challenge sign-ups. Continuous testing and optimisation delivered stronger results month by month.
The impact of our work together
Julia’s House continues to see success from their paid campaigns as Uprated continues to support their 2025 marketing activity.
With a joint focus on driving awareness, engagement and backing from their local community, Uprated looks forward to continuing to work together and achieving more for such a fantastic client.
“ What our team said…
Delivering campaigns for Julia’s House is an absolute pleasure. The marketing efforts not only make waves throughout the community, but contribute a real impact to the lives of local families.
