The challenge
Uprated is proud to be working with Julia’s House, a Dorset and Wiltshire-based children’s hospice that provides a lifeline of care to seriously ill children and their families.
Impact for our local children's hospice.
Uprated is proud to be working with Julia’s House, a Dorset and Wiltshire-based children’s hospice that provides a lifeline of care to seriously ill children and their families.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
4,000Month one app downloadsFor the Great Tail Trail app
£0.08Localised paid social CPCEffective audience targeting & creative
+411%Google grant spend utilisationMaximising Google’s charity grant budget
The client
The brief. The build.
Uprated is proud to be working with Julia’s House, a Dorset and Wiltshire-based children’s hospice that provides a lifeline of care to seriously ill children and their families.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs Julia’s House actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Delivering campaigns for Julia’s House is an absolute pleasure. The marketing efforts not only make waves throughout the community, but contribute a real impact to the lives of local families.
