Uprated are working with D-CYPHR (NHS) on a leading DNA health research initiative. Our Paid Social Campaigns have delivered over 4,000 submissions in less than 6 months.
Results
Audience, engagement and commercial outcomes, measured and reported.
The client
Uprated are working with D-CYPHR (NHS) on a leading DNA health research initiative. Our Paid Social Campaigns have delivered over 4,000 submissions in less than 6 months.
The study requires thousands of physical saliva submissions (via a test kit) from young people from a range of ethnic backgrounds across the UK. But how do you encourage thousands of young people to spit in a test tube and pop it in the post?
Compelling Organic and Paid Social campaigns, that’s how.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
