Uprated developed a channel-specific social and content strategy to elevate Drybar’s EMEA presence and unlock stronger performance across Instagram. From sharpening the brand’s content direction to shifting towards more dynamic, video-first formats, we helped Drybar connect with a new generation of beauty consumers who were less familiar with its heritage.
Results
Audience, engagement and commercial outcomes, measured and reported.
The client
Uprated developed a channel-specific social and content strategy to elevate Drybar’s EMEA presence and unlock stronger performance across Instagram. From sharpening the brand’s content direction to shifting towards more dynamic, video-first formats, we helped Drybar connect with a new generation of beauty consumers who were less familiar with its heritage.
Uprated developed a channel-specific social and content strategy to elevate Drybar’s EMEA presence and unlock stronger performance across Instagram. From sharpening the brand’s content direction to shifting towards more dynamic, video-first formats, we helped Drybar connect with a new generation of beauty consumers who were less familiar with its heritage.
We built a channel-specific plan grounded in evidence and tied to the KPIs Drybar actually reports on.
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Creative built around the moments and formats Drybar's audience actually engages with.
Drybar had built something genuinely iconic in the US, but EMEA was a different conversation entirely. Our job was to translate that equity into markets where the brand had lower awareness, and do it through content that felt native, not imported.
