The challenge
Hydro Flask came to Uprated looking for support with their move to reposition towards a thriving, authentic community in Gen-Z, outside and team sports spaces across the entirety of Europe.
Growing a global brand through social.
An audience-first social, content and influencer strategy that delivered against reach, growth and engagement targets across Europe.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
+48%Organic reach vs previous yearExpanding brand presence into new markets and new demographics.
+85%Follower growth in six monthsTargeted, business-aligned audience growth with segmented messaging.
+164%Total engagements in six monthsHighly engaging content delivering against both trend and brand voice.
The client
The brief. The build.
An audience-first social, content and influencer strategy that delivered against reach, growth and engagement targets across Europe.
The solution
We delivered a social, content and influencer strategy that segmented its approach via audience, channel and product category. We executed this strategy across TikTok, Instagram and Influencer spaces, delivering fresh, trend-driven content and meaningful product stories.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
The content
Creative built around the moments and formats Hydro Flask's audience actually engages with.
