An audience-first social, content and influencer strategy that delivered against reach, growth and engagement targets across Europe.
Supporting brand growth with influencer, content and social strategy for Hydro Flask
Client Hydro Flask
Project Summary
Organic Reach
+ 48%
Versus the previous year
Expanding brand presence into new markets and new demographics.
Follower Growth
+ 85%
Within 6 months
Targeted business aligned audience growth with segmented messaging.
Total Engagements
+ 164%
Within 6 months
Highly engaging content delivering against both trend and brand voice.
Who is Hydro Flask?
Hydro Flask designs meticulously crafted products to keep people hydrated, ready and equipped for whatever they’re into. From the classic insulated water bottle to protein shakers and travel flasks.
The Challenge
Hydro Flask came to Uprated looking for support with their move to reposition towards a thriving, authentic community in Gen-Z, outside and team sports spaces across the entirety of Europe.
The Solution
We delivered a social, content and influencer strategy that segmented its approach via audience, channel and product category. We executed this strategy across TikTok, Instagram and Influencer spaces – delivering fresh, trend-driven content and meaningful product stories.
The Obstacles
Hydro Flask and Uprated faced a highly competitive market, with established Gen-Z players already dominating key social channels and communities. We tackled these challenges by building our own brand-voice and authentic content to help us stand out from the algorithmic crowd.
A Look To The Future
On the horizon for Hydro Flask is an extended brand partnership strategy driving growth and engagement, bigger influencer activations driving massive awareness and greater levels of event and activation content capture driving community authenticity.
“ What our team said…
“An audience segmented strategy executed with the combined expertise from Social, Content & Influencer teams delivered outstanding results cross-border and cross-generation. This was a hugely successful and satisfying client launch.”
