To propel Bents Garden & Home into success, we were tasked with formulating a strategy for their PPC campaigns to maximise conversions and return on ad spend.
Holistic PPC Growth YoY
Client Bents
Project summary
ROAS
+37%
Significant ROAS increase YoY
The PPC campaigns drove a significant increase of +49% year-on-year for return on ad spend. With an increase of over +100% for purchase conversion value year-on-year.
Conversion rate
+34%
Strong CVR increase YoY
The combined approach from Google and Meta campaigns achieved an +34% uplift in conversion rate year-on-year.
Average order value
+7%
Higher AOV
The average order value increased by +7% year-on-year, which allowed us to scale the campaigns even further with high-value products.
Uprated has been a pleasure to work with. The team are lovely people who quickly understood our business and objectives. They interpret briefs with ease, delivering successful, on-brand outputs for our paid strategy. Uprated consistently looks for opportunities to improve performance, and their results reporting is clear, insightful, and easy to understand. Highly recommended!
Client overview
One of the UK’s most renowned garden centres, Bents is a destination for gardening enthusiasts and home decorators alike. Based in Manchester, Bents has earned prestigious accolades such as Garden Centre of the Year, cementing their reputation as a leader in the industry. With an extensive offering of garden furniture, plants, and seasonal products, they are a household name for quality and style.
The challenge
Bents knew that they wanted to increase overall conversion rate on their high-value products.
They came to Uprated with the goal of maximising returns on ad spend across Paid Social and Google ads.
The solution
Using a holistic approach, we were able to implement a full funnel strategy across both Meta and Google in order to target those already in-market for high-value products, alongside any prospecting audiences. Extensive creative and audience testing allowed us to identify any historic top performers, which informed our strategy.
“ What our team said…
Our collaboration with Bents has been a fantastic success story. By implementing a holistic paid media strategy, we were able to drive exceptional results, including an outstanding +49% year on year increase in ROAS. It’s a testament to what can be achieved with a clear strategy and a great client partnership. We look forward to continuing to grow with them.
