The challenge
To propel Bents Garden & Home into success, we were tasked with formulating a strategy for their PPC campaigns to maximise conversions and return on ad spend.
Holistic paid growth, year on year.
To propel Bents Garden & Home into success, we were tasked with formulating a strategy for their PPC campaigns to maximise conversions and return on ad spend.
Results
Evidence. Measurable.
Audience, engagement and commercial outcomes, measured and reported.
+37%ROASSignificant ROAS increase YoY
+34%Conversion rateStrong CVR increase YoY
+7%Average order valueHigher AOV
The client
The brief. The build.
To propel Bents Garden & Home into success, we were tasked with formulating a strategy for their PPC campaigns to maximise conversions and return on ad spend.
The solution
We built a channel-specific plan grounded in evidence and tied to the KPIs Bents actually reports on.
The obstacles
Keeping brand trust intact while opening up new audiences and channels, without one undermining the other.
What's next
Continuing to compound: deeper audience segmentation, more creative experimentation and tighter measurement.
Uprated has been a pleasure to work with. The team are lovely people who quickly understood our business and objectives. They interpret briefs with ease, delivering successful, on-brand outputs for our paid strategy. Uprated consistently looks for opportunities to improve performance, and their results reporting is clear, insightful, and easy to understand. Highly recommended!
