Revenue Leak Report

Where is your store leaking revenue?

A free diagnosis of where your D2C store loses revenue, shown in pounds, with the three fixes worth doing first. In your inbox within 48 hours, then talked through on a 20-minute call.

Request your free reportHow it works

What lands in your inbox

One page. Three fixes. In pounds.

  1. A range, not a guess

    We estimate £X to £Y a year is leaking from your store, with the method, inputs and confidence printed right underneath.

  2. Your top three leaks

    Each with a screenshot as evidence, one sentence on why it costs you money, and a rough fix size in days.

  3. One next step

    Not a forty-point to-do list. The single thing worth doing first.

  4. The appendix

    All six leaks scored red, amber or green, every assumption we made, and a glossary for whoever you forward it to.

What we measure

Six places revenue leaks from a D2C store.

  1. 01Tracking integrityHighGA4, Meta Pixel and Conversions API, Google Ads conversions and consent mode. Is each one firing, once, correctly?Not lost sales but misspent ones: the share of your ad budget being optimised on bad data.
  2. 02Product page & cart frictionMediumThree to five product pages at phone size. Add to cart above the fold, delivery and returns near the button, reviews, express pay, forced account creation.The gap between your conversion rate and your sector, with a cautious share put down to these issues.
  3. 03Speed & stabilityMediumReal-user Core Web Vitals on mobile, plus lab tests on your home, collection and product templates.A conservative range, heavily discounted from published studies, with the method shown.
  4. 04Search & findabilityLow to mediumTest searches with misspellings, synonyms, plurals and products you definitely stock. Zero-result pages and collection filters.The share of visitors who search, times the gap between searchers and browsers.
  5. 05App & script weightHighEvery third-party script counted and weighed, and the apps behind them identified.What they cost you each month, plus their drag on speed.
  6. 06Dead endsMediumSold-out products still linked, indexed pages that 404, and missing product data that also hides you from AI shopping results.Visitors landing on dead pages, times your conversion rate.

Why you can trust the number

Honest ranges. Method in plain English.

A range, never a single figure

A single number implies a precision nobody has. Every estimate comes as a low and a high.

The method, in plain English

You can see how each number was reached, so you can test it yourself or hand it straight to finance.

A confidence rating on every leak

Some leaks we can measure closely. Others we can only estimate. We tell you which is which.

Leaks never simply added up

A faster product page and a better product page overlap, so we cap the combined figure and say that we have.

How it works

Four steps, 48 hours.

  1. 01

    Tell us four numbers

    Annual online revenue, conversion rate, average order value and mobile share. Nothing else needed to start.

  2. 02

    We run the checks

    Public, passive checks across speed, tags, product pages, search and your catalogue. Nothing touches your live store.

  3. 03

    Page one lands

    Within 48 hours, by email. A real person has checked every figure and picked your top three.

  4. 04

    A 20-minute call

    We take you through the full report and what we would fix first. You decide what happens next.

Want sharper numbers? Give us read-only access to GA4, or add us as a Shopify collaborator, and we'll swap your stated figures for real ones. Your report is then marked as verified.

Request your report

Four numbers. 48 hours.

Annual online revenue

Public, passive checks only. We never place orders or submit forms on your live store. Built for stores turning over £1m or more online a year — below that you'll get a lighter, fully automated version without the call.