To ripple their digital reach further, we crafted a Paid Media Strategy, launching highly targeted PPC & Paid Social Campaigns to grow their e-commerce channel and scale up their digital presence.
Brakeburn believe quality and longevity are the key ingredients to creating a sustainable fashion industry – and we believe the same for digital marketing and online sales.
From gearing up their Google Ads before Black Friday to supporting their transition into e-commerce – we lead with brand consistency, exploring new customer landscapes and tailoring just the right audience for them.
We began by optimising Brakeburn’s Paid Media strategy to roll out their new collections and promotions.
To add new revenue channels, we optimised Brakeburn for Google Shopping and shaped their brand and non-brand strategies just before re-launching paid social campaigns that supported the opening of their first store in Poole.
These days, we continue making waves for their latest collections and sharing their love for the natural beauty of the Jurassic Coast.
Our first year working together helped Brakeburn significantly increase their Google Ads performance with their Google Ad sales increasing by +67% and overall revenue rising to +72%.
Moving forward, we’ve focused heavily on discovery and customer acquisition. Optimising their campaigns, finding new audiences and targeting those that love a laidback look.
On the social front, our ROAS focused strategy has helped increase their marketing ROI. By optimising their Facebook catalogue and strengthening e-commerce based ads showing off their latest collections, we scaled their transactions by +206%, overall revenue by +285% and YOY by +72%.
“I very much appreciate Uprated’s style of working. There is no ego, just action. Delivered in a confident and collaborative way. Always ready to listen and adapt and to suit our style and needs. We also, quite simply, just like them. We look forward to growing with their support.”
Paul Blue – Chief Financial Officer