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Digital Marketing
Search Engine Optimisation
SEO represents the marketing efforts behind your most valuable and high converting channel: Organic Traffic.
The Uprated approach to SEO
Technical
& Content Audit
1. Create a foundation for growth
Our exhaustive 200+ point technical audits check areas such as site speed, tagging, crawlability, indexability and security to ensure AI & search engines have the best possible opportunity to rank your content.
Keyword Research
and Competitor Gap Analysis
2. Find the search terms that matter
From ecommerce pages to blogs, our keyword research, content strategy and competitor gap analysis builds a foundation that delivers tangible ranking improvements and organic traffic growth for your site.
Sitemap Information
Architecture
3. Align your site with commercial priorities
Our team will map, internally link and structure your site content to ensure the hierarchy of your keywords and content is carefully balanced. This allows Google to find and understand the importance of your content.
Performance is at the core of every SEO campaign
Every SEO recommendation should have a reason behind it. We use technical audits, keyword research, content strategy and site architecture to identify what is limiting organic growth, where your competitors are winning, and which actions are most likely to improve visibility across search and AI.
SEO services that support your commercial goals
Technical SEO
Search engines need to crawl, render and understand your site before they can rank it. We audit the foundations and prioritise the fixes that move the needle.
Content SEO
The right content on the right pages turns organic search into qualified traffic. We use keyword research, competitor analysis and content gap work to make sure your site shows up where it should.
Ecommerce and Shopify SEO
Revenue lives on your collection and product pages. We strengthen the pages most likely to drive sales and cut the crawl waste that holds them back.
Enterprise & international SEO
Larger websites need structure, not just optimisation. We support audits, migrations, international site architecture and prioritised roadmaps that give big teams a clear path forward.
AI SEO
Cut through the noise with our Artificial Intelligence SEO services. Search is changing how people find your brand. We help you understand where you are appearing, where you are being missed, and what to do about it.
Learn moreSEO consultancy and strategy
Not sure where to focus? We combine performance data, competitor insight and commercial priorities into a clear SEO direction your whole team can act on.
Why Partner With Uprated?
Our clients partner with us to deliver tangible increase in organic traffic for their businesses via technical and content search engine optimisation.
A blend of SEO and Development Resource
As well as SEO Specialists we also have an in-house development team on hand to to action any website SEO optimisations.
Unsure why your traffic has dropped?
Our 200+ technical and content audit can find where your SEO blockers are and prioritise a route forward to deliver maximum results.
Demystifying SEO and shared knowledge
Our in-house SEO team educate and inform, ensuring that all SEO areas of focus and SEO ROI are well communicated to key stakeholders.
Finger on the algorithmic pulse
As well as monitoring for the latest Core Update, our SEO team also attends all major SEO conferences gaining bleeding edge SEO intel.
Sectors We Support with SEO
Education & non-profit
We support organisations such as Crowdfunder and the Aquaculture Stewardship Council with SEO strategies that improve content structure, organic visibility and access to important information.
Home & interior design
From Bents and Vaughan Designs to Roman & Williams, we work with home, garden and interior design brands where product discovery, category visibility and brand trust all shape the customer journey.
Fashion & lifestyle
We support fashion and lifestyle brands such as Brakeburn with SEO strategies that connect collection performance, seasonal search demand, content planning and ecommerce growth.
Case study
Helping to Promote Global Sustainable Aquaculture
Driving double-digit organic traffic growth with SEO for the Aqua Culture Stewardship Council
+32.51%
Organic Traffic Growth YoY
+44.93%
Top 3 Keyword Positions
+70.56%
Top 10 Keyword Positions
SEO FAQs
SEO, or search engine optimisation, is the process of improving your website so it can be found, understood and ranked by search engines. Traditionally, this focused on Google’s organic search results, but the line is now broader.
SEO also needs to consider how content is structured, how brands are understood as entities, and how information may be surfaced across AI-influenced search experiences.
No, but SEO is changing. AI is altering how people find, compare and summarise information, but search visibility still depends on strong technical foundations, useful content, clear structure and trusted brand signals.
Businesses now need to think beyond traditional rankings and consider how their content performs across both search engines and AI-influenced discovery. For more context, Google has published guidance on optimising for generative AI features in Search.
It depends on your goals, internal resource and the complexity of your website. Hiring in-house can work well when you need day-to-day SEO ownership and have enough work to support a full-time role. However, SEO now covers a wide mix of skills, including technical SEO, content strategy, analytics, reporting, development coordination, ecommerce optimisation and AI search visibility.
Working with an SEO agency gives you access to a broader team of specialists, which can be more effective when you need strategic direction, deeper technical expertise or support across multiple areas of search.
SEO can create impact quickly in some cases, especially when there are technical issues, indexation problems or clear optimisation gaps holding a site back. In other cases, SEO is a longer-term investment that compounds over time through content improvements, stronger site architecture, better authority and ongoing optimisation.
An SEO audit gives a clearer picture of what is likely to move quickly, what needs more time, and where the strongest opportunities sit.
SEO costs depend on the size of your website, the level of technical work required, the competitiveness of your market and how much content or implementation support is needed. An audit is usually the best starting point because it helps define the scope, priorities and likely level of investment before committing to ongoing SEO work.