Morrish & Banham – Selling better wine online

Summary
Design and develop bespoke shopping online

Referred to us by a user testing partner, Morrish & Banham had identified the need for a modern, easy to use e-commerce solution both from the customer perspective but also their back-office management needs.

This was to showcase their premium wine merchant market space, local-business culture, and integrate with their in-shop stock management.

Style, region, vintage, grape, food match…

There is more data to wine that meets the eye. Communicating a wide range of categorical information at a glance, the process of browse to buy was at the heart of the Morrish & Banham’s user considerations.