Homepride Flour – Raising engagement across social channels

+258% increase in overall engagement across social channels
Getting Started
Partnering with Great Britain’s most iconic baking brands
Homepride Flour approached us to increase consideration, awareness and audience growth via social media management

Uprated have been working with Homepride Flour, one of Great Britain’s most iconic baking brands, to develop a new social content strategy with the intention of ensuring Homepride is the go-to choice for bakers in the UK.

We worked closely with the team at Homepride to plan a new strategy, aligned to developing engaging content that is carefully targeted to specific audiences within an agreed demographic.

Uprated blended unique content with pro-active community management to achieve significant increases in followers, content reach and engagement, helping to increase awareness and consideration for Homepride.

Video content, stories and more

Mouth Watering Content…

Uprated blended both image led content and user generated content, including videos and stories to significantly increase audience engagement.

The use of video content has also been expanded to include Youtube and Youtube advertising to further increase reach.

Traffic Growth
Freshly baked ideas
Driving Website Traffic & Consideration

Our content strategy and uniqely crafted social posts have led to a +10% increase in visits from social channels through to the Homepride website and a +11% increase in recipe content, both key metrics for raising on-shelf consideration for Homepride.

Extending brand reach and consideration via partnerships

Influencers & Brand Partnerships

Uprated collaborate with the team at Homepride to work with existing brand partners and influencers to manage campaigns and and leverage key content to be shared across social channels.

Uprated also work to identify new potential partnerships with influencers that can help to increase reach for the brand.

Recent partnerships have included contestants from the Great British Bake Off, Emma Bridgewater and sector leading YouTube personalities.

The Results
+258% in engagement across social channels

Engagement has risen across all social channels via an updated content strategy, key partnerships and pro-active community management.

+62% increase in followers

Homepride have seen a +62% increase in followers via Instagram and a +182% increase in engagement.

+272% increase in engagement

Engagement was signficantly increased via the use of user generated content and revised audience targeting.

+100% increase in followers

A singificant increase in followers has been achieved via widening post types, engaging with existing followers and an updated content strategy.

Next Steps
Light & fluffy results to be proud of
The Future

The Homepride community continues to grow with a steady increase of followers and new partnerships, helping to continue to position Homepride as the baker’s choice for premium quality flour.

Look out for further partnerships with Homepride and Fred in the coming months!

Get in touch


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